There are nuns on the Web now. They used to only talk to people through metal bars, now the use the Web to promote their gig, their mission, what they do well.
This made me think that as we get to a place where you can sell almost any solid product or service on the Web, the question increasingly becomes not “how to be successful?” but “What to do?” Because if you are good at what you do, the tools for selling it to the entire world are readily available. I’m sure this was true in the past, within small towns and cities you could build a reputation and stay employed through friends. But now it is a global city with many more opportunities.
As we progress it would seem that knowing what one does well, doing it well, and substantiating your reputation on the Web, are the keys to success that are waiting on the hook by your computer.